รายละเอียด : Introductory Profit Planning and Control

Introductory profit planning and control should be the basis for accountancy students and business students, as well as for young executives in building their understanding about the links between planning, profit planning, using a budget for profit control, and evaluating performance of the firm. A good understanding of profit planning and control should help the student and the beginner professional to apply relevant theories to business practice effectively.
This book includes five learning objectives. Upon completion of reading, the readers should be able to (1) describe the process of planning for a  business firm, (2) explain profit planning and profit target or performance indicator of a business firm, (3) prepare relevant budgets as a tool for planning and controlling, (4) understand a suitable form for firm performance reporting, and (5) apply effective indicators and methods in firm performance evaluation.